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About Rogerio S. de Freitas

Rio De Janerio

Mr. Rogerio S. de Freitas is a Brazilian previously involved in many different start-up businesses with specific experience and focus in the commercial business centers of Sao Paulo and Rio de Janeiro. An organized professional with a proven record in both the start-up and established business environment, he has more than 15 years of experience as a top-level manager and is highly skilled at determining needs, establishing corporate goals, and implementing effective strategies.

Mr. Freitas spent four years with Johnson & Johnson™ in Brazil. As an entrepreneur, he started his own export business that sold refurbished medical equipment to Brazil. In addition, he served as vice president for Innov Corporation, an international trading company located in New York and Brazil.

While executive vice president for IBI Beverages, he successfully implemented the promotion of a new premium-priced beverage, which represented an unusual alliance of entrepreneurial investment and seasoned American beverage industry expertise. As president and COO of ThinkSmart™ soft drinks, Mr. Freitas took a powder formulation into research and developed a nutraceutical ready-to-drink beverage.

As the U.S. Director for Thorspring Iceland™ of America, Mr. Freitas introduced their imported bottled water brand, Thor Springs™, and implemented its launch into the United States market. He also consults for Beverage Marketing Corp., one of the largest marketing research firms in the beverage industry.

Mr. Freitas spends time in Brazil and the United States helping companies establish themselves in these respective markets. He earned his Bachelor's in business administration, majoring in marketing, from Universidade de Mogi das Cruzes in Sao Paulo and is currently involved in developing his own line of ready-to-drink nutritional beverages under the name VIVE™.

In addition to Roger’s experience in managing a variety of businesses within the beverage industry, some years ago Roger became involved in the construction industry. In keeping with his willingness to learn and develop his background, he started a company called Innov Remodeling and Contracting, Inc., where he could use his business sense and management skills to organize an efficient crew of professional tradesmen and those that specialize in specific areas of the trade i.e. plumbers, electricians, carpenters, etc. Of course Roger knew that he would have to be able to do the work himself so he learned the basics in many areas of construction and continued to progress in his knowledge and understanding of many different aspects of the industry. During his experience he had an opportunity to do some commercial construction, which enabled his company to qualify for entry into the Mentor Program of the New York City School Construction Authority. Roger has outlined some of the experience and the licenses, certifications and courses he has taken while in the Mentor Program. He also has listed the varied experience he has gained while handling different projects.

Roger is currently consulting for a well-established company that provides recycling of solid waste. He continues to provide his knowledge of doing business with Government and quasi Government Agencies et al to his client so that the company can participate in developing their business in a larger local market. The following listing of tasks that Roger is directly involved with will give you a sense of how broad Roger’s background has developed over the past 10 years in the construction industry: Compliance with the requirements of the Agencies such as the Dept. of Environmental Conservation, Dept. of Environmental Protection, the Dept. of Sanitation and the New York City Fire Dept. Roger is having to deal with finding solutions to those problems which arise with new regulations which are commonplace today. Consequently, Roger has had to become more adept at identifying issues that have to be resolved so his client can run the operation as efficiently as possible. He has improved their supply network and the regular maintenance so they have less equipment breakdowns and plant management is more efficient.

Roger at His Desk